About

Hey, I’m Claire.

I’m 35, a UX designer, creative thinker, former freelancer and a woman in her soft-rebuilding era. Whatever that means!

I’ve worked for myself for over 15 years, building brands, redesigning clunky websites, and helping clients turn big ideas into real results. My background is in user experience design, but my life experience? That’s been a lesson in re-invention.

I’ve suffered from anxiety and OCD.
I have reactive hypoglycemia.
I’ve been in burnout.
I have ADHD (diagnosed as an adult)…

I’m a professional plate-spinner, business strategist, mum, emotional supporter to my friends and cooking queen, juggling it all.

I recently joined the gym in a heroic attempt to get fit… but let’s be honest, I love food way too much. Still, I’m on a mission… one squat and snack at a time!

I’m also wildly ambitious.
I believe in dreaming big and making your bed every morning.
Building empires and baking banana bread.
Lighting candles just because and turning chaos into calm.
One room, recipe, or ritual at a time.

This season of life looks a bit different…

After having two beautiful children and riding the emotional rollercoaster of parenting, business, hormones, and Google Calendar alerts… life shifted. Contracts changed. Priorities changed.

So when my husband said, “Why don’t you come work with me?” I paused, then leapt.

Now, I’m Head of Brand & Customer Experience at his company, building something meaningful together (and learning how to be a co-worker and parents together without ruining our relationship, or killing one another).

It’s brought up all the feelings for me. Especially around self-worth, money, identity, and “Where did the old me go?”

Some mornings I’ve woken up teary.
Other days, I cry in the car.
Some days I’m thriving…others, I’m eating a giant jar of nutella with a spoon because that’s what my body needed. (Blood sugar be damned.)

So I started writing again and finding the old me, and this blog was born.

A space to think out loud.
To feel seen.
To share thoughts, feelings, life hacks, beautiful spaces, and beautiful meals.
To remind myself (and maybe you too?) that it’s okay to be a work-in-progress.
To also find the confidence I once had and to stop caring what people think (I still do!)

Oh, and we are living in our dream home…

It’s a project and a passion. I’m obsessed with interiors and making our house feel like hygge-like. I love cooking, sharing recipes, and romanticising life’s tiniest moments: the sound of the kettle, fresh crisp white bedding, a solo walk listening to an audiobook, or a perfectly buttered crumpet.

This is my calm in the chaos.
My outlet. My “me time.”
And maybe a little reminder that you don’t have to have it all figured out to create something beautiful.

And if you’re in the middle of it too, trying to juggle kids, careers, creative urges, and your sanity.

Let’s figure it out together.
Welcome!

Love Claire x x x